Last updated: 21 May 2026
This policy explains what personal data we collect, why we collect it, how we use it, and the rights you have over it under UK data protection law.
Who we are
LiverpoolAI Ltd ("LiverpoolAI", "we", "us") operates the website at https://liverpool.ai and provides AI consulting and development services. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, LiverpoolAI is the data controller for personal data collected through this website.
Our registered address is The Tapestry, 68 Seel Street, Liverpool, Merseyside, L1 4BL. If you have any questions about this policy or how we handle your data, contact us at lvrplai@gmail.com.
What data we collect
We aim to collect as little personal data as possible. Depending on how you interact with us, this may include:
- Contact details you give us. Your name, email address, company and any information you include when you submit an enquiry form or email us directly.
- Communication records. Correspondence between you and LiverpoolAI, including emails and notes from discovery calls.
- Usage data. Aggregated, anonymous statistics about how visitors use the website, collected through our privacy friendly analytics (see below). This does not identify you as an individual.
We do not knowingly collect data from anyone under 16, and we do not collect special category data through this website.
How and why we use your data
We only process personal data where we have a lawful basis to do so under UK GDPR. Specifically:
- To respond to enquiries. When you contact us, we use your details to reply and discuss your requirements. Lawful basis: legitimate interests.
- To provide our services. Where you become a client, we process contact and project information to deliver and administer our services. Lawful basis: performance of a contract.
- To understand and improve our website. We use aggregated, anonymous analytics to see which content is useful. Lawful basis: legitimate interests.
- To meet legal obligations. For example, we retain records required for tax or accounting purposes. Lawful basis: legal obligation.
We will never sell your personal data, and we do not use it for automated decision making or profiling.
Analytics and cookies
We use Plausible Analytics, a privacy friendly analytics tool, to understand website traffic. Plausible does not use cookies, does not collect personal data, and does not track visitors across websites or over time. All metrics are aggregated and anonymous.
Our website uses only essential cookies needed for it to function correctly. For full detail, see our Cookies Policy.
Who we share data with
We do not sell or rent your personal data. We share it only with trusted service providers who help us operate our business, for example email and hosting providers, and only to the extent necessary. These providers act as data processors on our behalf and are bound by contractual confidentiality and security obligations.
We may also disclose personal data where required to do so by law, or to protect our legal rights. Where any provider processes data outside the UK, we ensure an appropriate safeguard, such as the UK International Data Transfer Agreement, is in place.
How long we keep your data
We retain personal data only for as long as necessary for the purpose it was collected:
- Enquiries that do not become projects: kept for up to 24 months, then deleted.
- Client records: kept for the duration of the engagement and for up to 7 years afterwards, to meet legal and accounting requirements.
- Analytics data: aggregated and anonymous, retained indefinitely as it does not identify individuals.
How we keep your data secure
We take appropriate technical and organisational measures to protect personal data against loss, misuse and unauthorised access. These include access controls, encryption in transit, and limiting access to those who need it. No method of transmission over the internet is completely secure, but we work to protect your data and maintain procedures to deal with any suspected breach.
Your rights
Under UK GDPR, you have the following rights over your personal data:
- Access: to request a copy of the data we hold about you.
- Rectification: to have inaccurate or incomplete data corrected.
- Erasure: to ask us to delete your data in certain circumstances.
- Restriction: to ask us to limit how we use your data.
- Objection: to object to processing based on legitimate interests.
- Portability: to receive your data in a portable format.
To exercise any of these rights, email us at lvrplai@gmail.com. We will respond within one month.
Complaints
We would always prefer the chance to resolve any concern directly, so please contact us first. You also have the right to lodge a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO), at ico.org.uk or by calling their helpline on 0303 123 1113.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or the law. Any changes will be posted on this page with a revised "last updated" date.